People's Postcode Lottery

Together with players of People’s Postcode Lottery, we are helping people with sight loss lead confident and independent lives.

What we've achieved

Our amazing partnership with People’s Postcode Lottery generates funds from players to support Guide Dogs' life-changing work.

Players of People’s Postcode Lottery are funding the lifetime of an entire litter of guide dog puppies. From breeding and expert training through to supporting volunteers who care and board our puppies, we create extraordinary partnerships between guide dogs and their owners. Your support also ensures our dogs have a great life in retirement after years of delivering amazing service!

Additionally, support from players funds the implementation of a unique training programme. This not only harnesses the power of positive reinforcement for our dogs but changes how we train, care and manage our furry family. Our programme will accelerate our capacity to partner trained guide dogs with more people.

Alastair Floyd, Head of Philanthropy and Partnerships, said: “Players’ support is amazing and together we will be there for people with sight loss giving practical, emotional and life changing support. We have a unique and fantastic relationship with players who have raised more than £1 million for Guide Dogs”.

Hazel Johnstone from the charities team at People’s Postcode Lottery commented;

Thanks to players of People’s Postcode Lottery, nine little dogs have a big future ahead of them – becoming life-changing guides for partially sighted or blind people. We can’t wait to follow their training journey and it’s a real privilege for us to be working with Guide Dogs.”

The demand for guide dogs and our other vital services is continuing to rise, so players' support is of increasing value to Guide Dogs.


People's Postcode Lottery manages multiple society lotteries promoted by different charities. A list of the charities who fundraise with People's Postcode Lottery is available on their website. Of every £1 spent on lottery tickets, a minimum of 32p goes directly to these charities, 40p is used for prizes and 28p is paid to us to cover the expenses in running the lotteries. Based on 2018, in 2019 we expect to raise over £125 Million for charity and estimate the costs of marketing and running People's Postcode Lottery to be approximately £109 Million.


Guide Dogs operate its own society lottery licensed and regulated by the Gambling Commission under licences: Non-remote licence 000-004946-N-307588-008 and Remote licence 000-004946-R-307587-008. The lottery is promoted and managed by People's Postcode Lottery. People’s Postcode Lottery manages multiple society lotteries promoted by different charities supporting a range of good causes.

Postcode Lottery Limited is incorporated in England and Wales and is licensed and regulated by the Gambling Commission (licence numbers 000-000829-N-102511 and 000-000829-R-102513). Registered office: Postcode Lottery Ltd, Titchfield House, 69/85 Tabernacle Street, London, EC2A 4RR. Company reg. no. 04862732. VAT reg. no 848 3165 07.

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